WHY A STRUCTURED CONTENT MARKETING STRATEGY IS IMPORTANT?

There is a continuous flow of content in the virtual world. Presenting an opportunity for continuous online growth. In this sea of information, even the most experienced marketers may have difficulty producing a well structured content marketing strategy.

For instance, creating spontaneous content on your blog, hoping that the audience understands it, can never replace a complete and structured content marketing strategy.

Good quality content is the key to the success of a brand.

Make sure your content sticks to your brand values.

  • Maintains your identity
  • It’s interesting
  • In a large variety
  • Is regularly updated and refreshed periodically
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IS CONTENT MARKETING PART OF THE MARKETING STRATEGY?

Content marketing can be a decisive pivot in any B2B content strategy. 91% of the interviewed experts use this methodology to achieve results.

Email Marketing

One of the most common questions revolves around: How to perform content marketing activities for B2B? and Which is the best format?

Various research focuses mainly on email marketing. Another important website traffic source and a perfect solution that fits seamlessly into an integrated marketing campaign alongside social media, SEO and SEM.

Through email channels it is possible to create a more articulated sales funnel. Email is less focused on impulsiveness and emotion but analytical and weighted. Usually, you’ll be targeting people who’ve already interacted.

In content marketing: email earns 74% of the favors, blogging aims for 45% of B2B content marketing strategies and social media marketing settles at 40%.

A question that is always difficult to answer is:

How much do we have to invest in our strategy?

The answer to this question is obvious: of course, we need an adequate investment. And in the B2B sector opinions are different. 46% prefer to stay with the same budget as the previous year.

HOW MUCH OF MY BUDGET SHOULD BE INVESTED IN CONTENT?

Based on research, 38%, decided to increase their content marketing budget.

Only 3% are willing to reduce the investment.

Successful cases can show that 40% of the budget dedicated to online marketing is invested in content, while the average settles on 26% and those who fail to grasp satisfactory results remain on 14%.

7 STRATEGIES FOR GOOD CONTENT MARKETING

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Influencer Marketing & Social Media

  • Social sponsoring: Sponsoring on social networks can be one of the most efficient strategies to promote content toward potential customers.
  • Targeted sharing: Facebook is not anymore, the favorite for B2C targeting, after the latest algorithm update. In order to achieve improved targeting, it’s important to create a shared strategy with an Instagram account.
  • Use of videos on social: Add videos to your content strategy. Over 50% of google users are looking for a video of a product/service before purchasing it. Facebook video views had massively increased between 2016 and 2017. Adding a video on a landing page will increase conversion and time spent on the website.
  • Influencer marketing: The sharing of products/services by influencers will improve the visibility and credibility of what you are selling. More than 92% of people listen more to an influencer suggestion than to a direct advertisement. You can use tools like Buzzsumo, Followerwonk and Intellifluence to find influencers within your industry.

SEO & Content Marketing

Content diffusion: Even if it’s not the major marketing strategy, the diffusion of content is not something new in SEO terms. It is important to reach the maximum visibility with low efforts.

Link building: This activity has to be very strategic if we want to promote a website or a single page. Our experts will guide the company with a powerful strategy that will improve organic traffic and direct quality visits to the website.

Utilizing Email Marketing

Email marketing: This strategy is a must for every company’s Inbound and Outbound marketing strategy. With a concrete email strategy over a short time you’re able to reach potential customers that are already interested (signed up) in your brand. Additionally, you are able to inform new customers of a new product, simply by sending them an invitation to read an article on your website or directly to a product/service page.

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