In 2017, 66% of the Blockchain companies and their Initial Coin Offerings missed out on their initial goals.
There were numerous reasons for this. Such as the product offering not being exciting enough for investors. In addition, another crucial element to creating an Initial Coin Offering is a solid, yet scalable marketing strategy.
Why is Blockchain Marketing important?
When producing an ICO Marketing Strategy it is pivotal that you pay attention to the following.
- $3 Billion has been added to ICO Funding. So, professionalism, passion and regular marketing activity are important to excite any investor.
- Discuss Token distribution and a release your strategy.
- Focus on producing a unique Whitepaper for your investors & clients.
- Keep engaging with your audience.