STARTUP MARKETING THAT'LL SKYROCKET YOUR PROJECT

It’s not easy to Skyrocket your startup. Within such a competitive space you’ll probably have been warned about many startup horror stories. Failing within the first year! Don’t let that be be you! The Startup Marketing team at GDA Media provide a personalized service that’ll ensure you’re off to a competitive start.

Despite innovative ideas and a highly skilled team. It’s often the case that startups struggle to produce a strategic marketing plan.

This is why we offer some suggestions for Startup Marketing. There are various marketing operations that should not be underestimated. This page will explain a little more about what they are and how GDA Media can support the startup community. With a thorough marketing strategy.

Marketing is a wonderful tool, when used effectively. It’s able to raise the fate of entire companies with a few careful and strategic operations.

A hands on approach to Startup Marketing

As a Web Marketing Agency we take a hands on approach and present a secret sauce to your business. Regardless of the product or service offered, the marketing strategy must be based on some fundamental pillars.

Many Startups think they can get around obstacles by taking shorter and less expensive routes, but does this really make sense?

The available budget should be used to find the road to success.

Without an investment in online marketing and without relying on a specialist – whether internal or external to the company – you run the risk of sinking!

student-849822 Startup Marketing

Start by reducing your startup costs

Genius Digital Agency will provide a full end to end marketing solution. Which will not only help to boost your revenue. But also reduce startup costs.

Opposed to hiring a fully fledged marketing team. Let GDA Media produce your marketing strategy, cement & distribute your brand identity and develop a future plan for exponential growth.

Let’s get started!

Get in touch with the Startup Marketing Experts at Genius Digital Agency & we’ll ensure your business get’s off to a flying start.

Claim up to $1000 off

CREATING A STARTUP MARKETING PLAN

Start with a Full Market Analysis

The first stage of the Startup Marketing Plan focuses on research. It’s important to fully understand the market you’re working in.

  • The competitors.
  • Your position.
  • Your strengths and weaknesses.

Genius Digital Agency will guide you through every step of the market plan from research to evaluation.

Before starting the research & determining your marketing objectives ask yourself three questions:

  • What is it you do?
  • Where do you want to be?
  • How are you going to get there?

Then in order to formulate a strategic startup marketing strategy focus on producing a SWOT analysis. Look at your strengths, weaknesses, potential opportunities and threats. This could derive from environmental changes, legal changes and the competition.

Once, you’ve ironed these out you’ll be in a better position to understand the target audience. You’ll have an idea of this already, but when targeting specific content and campaigns it’s worthwhile to segment and target groups from different demographic, psychographic and socio-economic environments.

Determine your Strategy

Once you’ve analysed the internal and external market begin to determine your startup marketing strategy.

The best and most simplistic approach  for startups focuses on Segmentation, Targeting and Positioning. The reason for is approach is to ensure our target audience is accurate and that you’re in a strong position to take on some of the leaders within your industry.

Create a Communication Plan

Once determining your objectives, your target audience and your strategy begin to focus on how you’re going to communicate with them. The Communication Plan focuses on the content and the distribution.

With clear research the message delivered should perfectly compliment your audience segments and also remain within the limits of your marketing budget.

Set the Budget

This is where most startups struggle. Setting the budget. No matter how ambitious you are, it’s never necessary to overspend. Always look deeply into your financial situation and ensure you’ve got a secure source of finance.

How do I work out the cost of a marketing campaign?
  1. Review your accounts from the previous year, and make a prediction based on your existing supplies and contracts
  2. What will you return? Calculate the price of your product or service
  3. Set a realistic goal: What do you want to achieve in terms of revenue? Despite your passion. Keep the goal realistic, focus on getting through that first year.

Once you’ve reviewed the above you’ll have a clearer picture of your marketing budget forecast for the next year.

Analyze, Report & Evaluate

The most important step within the marketing strategy is to analyze performance and produce monthly reports. GDA Media provide a single reporting interface containing all marketing activity. Leaving no stone unturned.

We’re passionate about supporting startups across the world.

If you need help to lift your idea of the ground, don’t hesitate to get in touch.

why-a-marketing-plan-is-needed Startup Marketing

Start with a Full Market Analysis

The first stage of the Startup Marketing Plan begins with research. It;s important to fully under the market you’re working in, the competitors, your position & you’re strengths and weaknesses.

Genius Digital Agency will guide you through every step of the market plan from research to evaluation.

Before starting the research & determining your marketing objectives ask yourself three questions:

What is it you do?

Where do you want to be?

How are you going to get there?

Then in order to formulate a strategic startup strategy focus on producing a SWOT analysis. Look at your strengths, weaknesses, potential opportunities and threats that could come from environmental changes, legal changes and the competition.

Once, you’ve ironed these out we’ll be in a better position to understand our target audience. You’ll have an idea of this already, but when targeting specific content and campaigns it’s worthwhile to segment and target groups from different demographic, psychographic and socio-economic environments.

Determine your Strategy

Once you’ve analysed the internal and external market begin to determine your marketing strategy.

The best and most simplistic approach  for startups focuses on Segmentation, Targeting and Positioning. The reason for is approach is to ensure our target audience is accurate and that you’re in a strong position to take on some of the leaders within your industry.

Create a Communication Plan

Once determining your objectives, your target audience and your strategy begin to focus how you’re going to communicate with them. The Communication Plan focuses on the content and the distribution. With clear research the message delivered should perfectly compliment your audience segments and also remain within the limits of your marketing budget.

Set the Budget

This is where most startups struggle. Setting the budget. No matter how ambitious you are, it’s never necessary to overspend. Always look deeply into your financial situation and ensure you’ve got a secure source of finance.

How do I work out the cost of a marketing campaign?
  1. Review your accounts t from the previous year, and make a prediction based on your existing supplies and contracts
  2. What will you return? Calculate the price of your product or service
  3. Set a realistic goal: What do you want to achieve in terms of revenue? Despite your passion. Keep the goal realistic, focus on getting through that first year.

Once you’ve reviewed the above you’ll have a clearer picture of your marketing budget forecast for the next year. Monitor your forecast periodically, keep a track of it and the team at GDA Media will monitor and make improvements to your marketing performance.

Analyze, Report & Evaluate

The most important step within the marketing strategy is to analyze performance and produce monthly reports. GDA Media provide a single reporting interface containing all marketing activity. Leaving no stone unturned. We’re passionate about support startups across the world.

If you need help to lift your idea of the ground, don’t hesitate to get in touch.

calculator-820330_1280 Startup Marketing

6 TIPS TO SUPPORT YOUR STARTUP MARKETING BUDGET

We know that starting up can be difficult. Therefore, we want ensure that you have enough funds to run an effective marketing campaign that maximizes your revenue.

Below we’ve put forward 6 alternative tips to help you prioritize your budget and focus more on building high revenue streams.

1. Trade your skills

Rent and bills will provide a serious dent on the budget. Therefore, think like an entrepreneur, offer something else in return, provide your professional skills as an alternative to large sums of rent.

2. Ask customers to pay in advance

If you’ve just signed your first client. As you’re opening up, always request a percentage of your payment up front. Adding further security. Every penny counts at the beginning.

3. Join a supporting organisation

There are a number of organisations that support startups. GDA Media included. Start networking and gather materials that will pave the road to success. In addition, join the local Chamber of Commerce, they’ll provide you with financial and legal advice usually freely to ensure you’re off to a smooth start.

4. Bootstrap

If you’re struggling to manage your budget & obtain the necessary funds. Another option could be to simply run on a shoestring for a while. At GDA Media, our solutions are catered for large & small startups operating locally, multi-nationally and internationally. For instance, consider working from home and if you’re running an e-commerce website. Additionally, ask your suppliers to drop ship. Providing a financial cutback on those critical premise costs.

5. Cost Reduction

At the beginning the main aim is to maintain a steady flow of revenue. Therefore, before you start recruiting and extending your team. GDA Media will help you to set marketing boundaries. We’ll help you grow your website, your brand & push your startup to the top.

6. Put your name out there.

Most importantly. Make sure you’re meeting the right people.

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