Basic Principles of SEO
Create a Google My Business account
Google my Business helps you to appear in local search results and allows you to add basic information about your business. This includes: images, opening and closing times and a phone number. By entering your physical address you’ll appear in Google Maps.
Study the competition
Furthermore, simple searches across Google, Bing or Yahoo is the easiest method for competitor research. Doing this allows you to optimize your website and content more effectively.
Set up your enterprise on social media
A presence on social media is as essential as a website. You can quickly communicate with your audience or potential customers. Additionally, social media can also provide an additional source of website traffic. Find out more about GDA Media’s Social Media Marketing Services.
Create a branded website and a blog
Blogging is a fantastic tool to indirectly target customers. Additionally, you’ll be able to produce a wide content variety such as videos, articles & even podcasts. But make sure you keep it up to date.
Advantages and benefits of SEO
Optimizing your website for search engines is very important to increase reach and visibility. Additionally, it allows you to connect with potential customers or simply enhance your brand. Small businesses that are easily discovered on search engines will see quicker growth.
Other advantages are:
- More organic traffic
- Higher conversion rates
- Increase of exposure and visibility of the brand
- Projection towards new markets
- A competitive advantage