SEM & SEO: GIVE YOUR WEBSITE A BOOST

HELPING SMALL TO MEDIUM BUSINESSES (SMBs) IMPROVE VISIBILITY AND COMPETE WITH LARGER COMPANIES

Achieving online success for a small business must include a complete strategy that combines SEO (search engine optimization) and SEM (search engine marketing).

This integration can provide a boost in digital growth and revenue for your enterprise. SEO and SEM are used together to improve your search engine visibility.

pexels-photo-953216 SEO & SEM

SEO or SEM?

The question that many ask is: which strategy do I invest more?

  • Work on SEO optimization?
  • Focus only on in SEM?

The answer is that both should always be used in a joint way to ensure that the campaigns produce results.

SEO -- SEARCH ENGINE OPTIMIZATION

SEO or search engine optimization, is a system of digital techniques designed to increase the quantity and quality of organic online traffic (which occurs as a result of a search query by the user) on their website. With quality SEO, companies are able to generate targeted traffic of potential customers through a simple search.

SEO is essential to create an online exposure of the brand. A website that cannot be found on search engines has no support for it’s commercial goals.

For small business owners who do not have enough budget for outsourcing; SEO may seem complex and too challenging. But, there are some simple steps to take immediately to start working on the SEO fundamentals.

analytics-2618277_960_720 SEO & SEM

Basic Principles of SEO

Create a Google My Business account

Google my Business helps you to appear in local search results and allows you to add basic information about your business. This includes: images, opening and closing times and a phone number. By entering your physical address you’ll appear in Google Maps.

Study the competition

Furthermore, simple searches across Google, Bing or Yahoo is the easiest method for competitor research. Doing this allows you to optimize your website and content more effectively.

Set up your enterprise on social media

A presence on social media is as essential as a website. You can quickly communicate with your audience or potential customers. Additionally, social media can also provide an additional source of website traffic. Find out more about GDA Media’s Social Media Marketing Services.

Create a branded website and a blog

Blogging is a fantastic tool to indirectly target customers. Additionally, you’ll be able to produce a wide content variety such as videos, articles & even podcasts. But make sure you keep it up to date.

Advantages and benefits of SEO

Optimizing your website for search engines is very important to increase reach and visibility. Additionally, it allows you to connect with potential customers or simply enhance your brand. Small businesses that are easily discovered on search engines will see quicker growth.

Other advantages are:
  • More organic traffic
  • Higher conversion rates
  • Increase of exposure and visibility of the brand
  • Projection towards new markets
  • A competitive advantage

SEM -- SEARCH ENGINE MARKETING

SEM, or search engine marketing, uses paid search advertisements to drive traffic to your site.

PPC Advertising Networks

SEM includes as Paid Search, Display Advertising and Remarketing advertisements. Which often follow a specific advertising method known as Pay Per Click (PPC).

Increasing Visibility

With paid advertising, brands can increase their visibility on search engine results pages. Which then can lead to an increase in the number of visitors and conversions. Several niche markets can be listed also on top of the results with no competition.

SEM strategies can provide unique and crucial opportunities to advertise. Through placing your business on various advertising networks such as display & images networks and paid search.

PAY-PER-CLICK SEO & SEM

TYPES OF OFFERS AVAILABLE

  • pay-per-click
  • paid search
  • display advertising
  • remarketing ads

ADVANTAGES OF SEM

Investing in paid advertising will ensure that your business information is displayed at the right time and in the desired location.

SEM produces fast results by addressing an audience that is already interested in the product or service that your company has to offer. It creates a major competitive advantage for small businesses that are faced with large competitors.

Moreover, the investment in SEM campaigns is easily controlled and can be adapted to any budget and for a defined period of time and is therefore a flexible and convenient strategy for any company.

ADVANTAGES-OF-SEM SEO & SEM

SEO and SEM: THE DIGITAL STRATEGY

Individually, SEO and SEM undoubtedly produce precious results. Very often they are presented as two distinct activities, leaving the choice to the business owners. In reality these two activities compliment each other perfectly.

Producing an integrated SEO & SEM Strategy

To begin with, SEO produces organic and long-lasting results. However, it requires time and patience to analyse rankings, conversion opportunities and produce content.

Similarly, SEO and SEM share a common goal. Which is to drive traffic to your website or service. Their goals vary in terms of time but ultimately focus on the same result.

Differently though, SEM quickly capitalizes searches for targeted keywords. In contrast, SEO provides the foundation for converting and maintaining the traffic generated by SEM strategies.

In addition, the careful use of SEO and SEM techniques produce a stronger digital marketing campaign with higher performance and clear results.

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