SEO & Link Building tactics
Moreover, when optimizing your website, an important element of your SEO strategy should be to obtain quality Backlinks.
In some cases, websites that have just been launched or contain a large variety of content can fall victim to poor quality links, regarded as spam by the search engines.
Furthermore, you must own your branded keywords! GDA Media will audit and review your search ranking and begin to filter out any fake and poor quality links that are “representing” your brand.
Therefore, when implementing a solid SEO strategy you’ll see a reduction in irrelevant and low-quality links. Following from this, another significant strategy that’ll improve your online reputation is PR (Public Relations).
To begin with, Customer Advocacy should become your most powerful weapon. Therefore, by taking appropriate measures on social media, on your website and other third party sites (such as Glassdoor) it will be easier to track and monitor customer & stakeholder conversations.
In addition, there are various Customer Advocacy Platforms that we can set up and monitor your brand with. These include TripAdvisor and Trustpilot.
At GDA Media, we’ll provide in-depth insight into your customers. Further enabling you to learn and understand exactly how to interact with your brand.
Online Public Relations (PR)
Start by pushing your brand throughout the local, national, international and trade media. Not only boosting your online reputation but also providing positive link juice for your SEO strategy.
We know it can be difficult to keep track of journalists and push your message out there. Which is why at GDA Media, we’ll work tirelessly to ensure your message is professional and delivered directly to the hands of relevant media outlets.
Social Media & Content
Despite managing your accounts within the core social networks. It’s important to look at other third party websites where you can express your brand and portray a positive image. For instance, Glassdoor has a focus on Employer Branding. A network where employers, employees and job seekers can discover more information about jobs or write a review about a company.
A presence here is necessary, but like any review site, it’s pivotal that you keep it maintained. With the Glassdoor example, liaise with the HR Department to ensure brand guidelines are met during the recruitment process. Furthermore, ensure that all reviews are responded to in a professionally branded fashion.