INVESTING IN SOCIAL MARKETING
Investing in social marketing has numerous benefits. Everything starts from the marketing principle: “markets are conversations.”
For these reasons, social networks have become increasing popular and profitable markets.
Since the introduction of the popular web 2.0 there has always been direct correspondence between companies and consumers.
Adding that, the online space is a great resource that, thanks to the rampant “phenomenon” of social networks, millions of people across the world are able to share their opinions and discover new brands.
More and more consumers are on social networks
According to statistics. Every day about 75% of the population is online generating conversations.
Therefore, providing the ability to reach users and build communities in a useful space where the advertising message establishes a conversation (with subtlety) is of great value and provides a cost-efficient communication channel.
The diffusion and investment in social media marketing is now increasing. Since 2012 it has allowed small and medium-sized businesses (SMBs) to grow and cross sell across different communities.
This, in fact, has pushed some companies to double the social marketing investment.